ABOUT
My name is Lior Zelering; I was born in Venezuela, grew up in Israel, and now reside in Canada.
1992 - 1995
I started learning Photoshop and Freehand as a teenager
1998 - 2000
Pre-press expert in various studios
2000
I got into web development and Flash
2002 - 2008
I worked as a freelance Flash developer, designer, and pre-press expert: I Taught pre-press, computer graphics, and interactive development at various universities. I also published and managed Adrenaline magazine and wrote professional articles for digital media magazines. I completed my first degree.
2009
I started my UX journey and worked in digital project management, e-commerce, and advertising. I continued teaching and also managed a large design school. Worked as a hands-on designer and marketer for many start-ups and companies.
2010 - 2013
I co-founded an interactive company specializing in physical computing and interactive design for museums and visitor centers. I was a developer, UX designer, digital project manager, and integrator. In the meantime, I also completed 2 law degrees (LLB, LLM) and wrote a book about intellectual property protection of user interfaces. I also worked as a program manager and academic advisor in a few design vocational schools.
2014 - 2023
I moved to Canada. I started working remotely with clients and agencies worldwide, including the US, Australia, and Russia. I have worked in different verticals and capacities, from marketing to media buying and UX design. In 2020, I Founded Masters Design Lab, an online design school dedicated to high-quality design education. More than 200 students have completed their studies, and the school has received a few accreditations. I also published a surfing photography book (Co-authored with Arthur Rashkovan) and a short story book.
I am an avid learner and have completed many certificates and courses in Analytics, product management, design and UX, AI tools, curation, advertising, Google and Facebook advertising, museum design, development, project management, legal design, copywriting, and marketing. I utilize these skills in every project I do.