I’m a multidisciplinary designer, creative director, and digital strategist with a strong foundation in UX, branding, interactive media, and design education. My career spans agency, freelance, and startup environments—delivering creative and strategic work for clients and organizations across North America, Europe, Asia, and Australia.
With experience leading high-impact projects in e-commerce, edtech, culture, and tech, I’ve worked with global teams and international agencies on everything from UX design and digital strategy to marketing campaigns, development, and media production. I’ve helped launch and scale cross-border digital products, advised educational institutions, and executed branding and design systems for companies operating in multiple markets.
I co-founded an interactive studio specializing in physical computing and immersive experiences for museums and cultural spaces. I later launched a global online design school that has trained hundreds of students across more than a dozen countries. My work blends user-centered design with storytelling, systems thinking, and a focus on real-world impact.
With academic backgrounds in both design and law, I bring a unique mix of creativity, structure, and strategic insight. I’ve authored a book on interface design and IP, co-authored a collection of surfing photography, and published a short-story book. I also hold certifications in UX, product management, analytics, AI tools, advertising, legal design, and digital marketing—continuously evolving to meet the needs of global, digital-first clients.
Clients I have done work for
Brittanica.com
Billabong
Red Bull
Teva
Philipp Morris
Canadian Museum of Immigration at Pier 21
Audio Codes
Toys R Us
Delta
B-cure
Pinks and Greens
PC Mobile
Rafa
Eli Lily
PMI Nova Scotia
Publications
Various books about design software and ActionScript
Adrenaline magazine - Action sports magazine, 24 issues, Editor and Writer (+ several articles for mainstream media)
Z - Digitali magazine - design and new media, Columnist
The Existing and Appropriate Extent of Intellectual Property Protection for Computer Program User Experience - UX design and software patent law, Writer
Mediterranean Spray - Surfing 2o12 - 2022, co- editor, co-author, and designer
The punk singer - Short stories, writer, designer
Smart Jazz - Editor, writer, designer
Scrapbook propaganda - designer
Tao Te Ching - Editor, designer
Jeremy Carter - Writer and Art Director
Education
IBM IT Systems Programming Course (1-year program)
Bachelor of Arts (BA) in Political Science and Sociology
Marketing and Economics Diploma
LLB - Law Degree
LLM - Master's in Law degree + thesis
Doctorate Candidate (DBA) - AI and E-commerce
Training and certificates (shortlist)
Product management certificate / Mind the Product 2023
Creative direction / UAL 2023
Developing Curatorial Concepts: Research & Creative Ideation / Node Center 2023
Museums 101 / Association of Nova Scotia Museums 2023
Leading for creativity / IDEO 2022
Advanced PPC Course, Brad Geddes / Simplilearn 2018
Copywriting, University of Alberta 2018
Digital Strategies for Business, Columbia Business School 2018
SCRUM Training, SCRUM Alliance 2017
Product Management Training, Product Loop 2017
Google Analytics Certified 2016
Google AdWords Certified 2015
Various UX training programs 2011 (IDF and other institutions)
Multiple courses in graphic design and animation, 1995 - 1997
Random
Organized and judged skateboarding competitions
Studied bass and Jazz Harmony - played in a big band
Published a jazz album titled "Stories of Home" (also designed the cover)
From the media
https://www.altiba9.com/artist-interviews/lior-zelering-digital-art-collage-skateboarding-pop-
culturehttps://emonthlynews.com/listening-for-wisdom-inside-lior-zelerings-book-jazz-smart/
culturehttps://emonthlynews.com/listening-for-wisdom-inside-lior-zelerings-book-jazz-smart/
https://www.artistcloseup.com/magazine (page 76)
Contact
Feel free to drop me a line for interesting projects and colabs